Night Of The Living Dead (1968) “They won’t stay dead”
The Texas Chainsaw Massacre (1974) “Who will survive and what will be left of them?”
Alien (1979) “In space no one can hear you scream”
Carrie (2013) "You will know her name"
The Possession (2012) "Fear the demon that doesn't fear God"
Cabin In The Woods (2012) "You think you know the story"
Evil Dead (2014) "They are waiting"
Sinister (2012) "Once you see him, nothing can save you"
Psycho (1998) “Check in. Relax. Take a shower
The Return (2006) "The past never dies, it kills"
Jessabelle (2014) "The dead are back for life"
The Unborn (2009) "Evil will do anything to live"
Hide And Seek (2005) "Ready or not here I come"
Oculus (2013) "You see what it wants you to see"
Drag Me To Hell (2009) "Christine Brown had a good job, a great boyfriend and a bright future. But in three days, she's going to hell"
I researched some horror movies that I have either watched or got inspiration from. The list that I have accumulated are a variety of sub genres in the horror genre but I have tried to find ones that are of the supernatural horror genre to fit with the sub genre that I chose to have for my horror trailer. I found similarities between the taglines as many referenced death in one way or another, In every horror movies death occurs, it's what makes the horror genre.
The first tagline from the 'Night Of The Living Dead suggests there is more than one villain or it's a group of people that cause chaos. The title of the film even suggests that the film is about zombies as zombies only come out at night, they're dead but alive at the same time. The tagline links in with the title of the film, the zombies won't stay dead and are obviously coming after humans. Zombies are associated with the horror genre as they're disfigured and inhuman.
The second tagline from 'The Texas Chainsaw Massacre' links in well with the title of the film and the narrative. From the tagline an audience would be able to tell it's for a horror genre as typically horror movies are about survival. 'What will be left of them' demonstrates the cutting up of bodies, already the movie seems disorientated and this could connect with the chainsaw in the title of the film.
The tagline for 'Alien' shows how something bad will occur. Screams are a typical sound that is heard throughout horror movies which lets the audience see how frightened the character is. Being in space links in with the title of the film. Aliens are considered extra-terrestrial, they aren't meant to be seen by humans, some people believe that Aliens exist and others don't but this film could create a sense of fear on whether they do exist or not.
The tagline for 'Carrie' already tells an audience that the main focus on the movie will surround a girl. It's addressing the audience directly and making them feel as though she is one to watch out for. The tagline is used to make an audience feel wary, looking at the title of the film, it's clear that the name that will be known is Carrie.
The tagline for 'The Possession' is effective as it shows there is someone that has no fear. God is known to be almighty and by the demon not fearing God, it shows the demon has no fear of consequences, it's almost as if evil prevails over good. The demon could even symbolise the Devil who is meant to be evil and this would contrast from God who is meant to be the protector and saviour. This adds a religious element to the film. Demon also makes reference to the title of the film as being possessed is quite a demonic thing.
The tagline for 'Cabin In The Woods' is another direct address to the audience. It's referring to the actual movie as everything appears normal but it's far from normal as monsters are involved and disfigured people. The story isn't how it looks when you first watch the movie.
The tagline for 'Evil Dead' suggests the same as 'Night Of The Living Dead'. Using the word 'they' makes an audience feel there is a group of villains. This also uses Barthes enigma codes to make the audience question who is waiting and what they're waiting for.
The tagline for 'Sinister' suggests the villain is male. The 'nothing can save you' part indicates that the male is powerful enough to make a character disappear. The definition of sinister is giving the impression that something harmful or evil is happening or will happen, the tagline helps reflect the title of the movie. It seems as if something evil will happen, the word nothing just shows how their will possibly be minimal survivors and the male villain will make sure of this.
The tagline for Psycho reflects the most famous scene of the movie. The tagline makes it seem like such a positive thing. Check in gives the film location away as it sounds like a hotel. Using the word 'relax' makes it seem stress free and not like the horror genre but once you watch the movie, you discover that by Marion Crane taking a shower, she is stabbed to death by the villain.
The tagline for 'The Return' puts emphasis on someone coming back for revenge. It sounds like someone has died but has come back to kill the people involved. The tagline links in with the title as it shows someone is returning and they will return for murder.
The tagline for 'Jessabelle' makes an audience see that dead has been awakened and is coming back and they aren't leaving. This will attract an audience to find out why they will be staying for life and why they've even come back in the first place.
The tagline for 'The Unborn' suggests that the villain will stop at nothing to get its way. The word anything shows that they fear no consequence and want to live for a long time. The tagline for 'Hide And Seek' fits well with the title. The tagline is that of the hide and seek game that people say when they finish hiding. Little kids normally play hide and seek and it's not considered dangerous but the movie being the horror genre makes it seem as though something bad will happen. The film producers have taken something good and turned it bad. Lastly the tagline for 'Drag Me To Hell' uses the rule of three to promote the good lifestyle that the main character lives. It wouldn't seem like a horror movie if "Christine Brown had a good job, a great boyfriend and a bright future" was read alone but when the last line of the tagline is added it becomes more sinister. Her lifespan has dramatically decreased and she doesn't appear to have the picture perfect lifestyle that was being portrayed in the first sentence. Hell is supposedly a place for evil people so now the audience may think of Christine Brown as the evil one. Three days is precise so this would make an audience wonder why her life essentially has an expiration date.
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