This is my official final trailer. The narrative that is displayed in my trailer is of the final girl (Riley) picking up a necklace that wakes the dead (Lilith). Lilith is the villain and starts to haunt, torment and hurt Riley as Riley took the necklace which belonged to Lilith. Dead Silence and Evil Dead helped influence the narrative. We used Lionsgate production logo as Lionsgate is the company that we went with as they have produced several well grossed horror films. The sub genre of the trailer is supernatural horror and we decided to have a supernatural horror because of the audience feedback I received which showed that supernatural horrors are popular and also supernatural is a common theme in the horror genre. Supernatural themes include curses which links in with the narrative that I helped create. I filmed several different shot types so that the trailer wasn't full of just one shot types. I used over 6 different shot types to make the trailer have a variety in it. I feel like it would've been boring for an audience to just watch a trailer filmed in constant mid-shots.
Conventions Of A Trailer:
- Showcase the stars of the film
- Voice Over's used to tell the story and give credit information
- Music plays an important role in creating atmosphere
- Story is not shown in narrative order
- Trailer builds to a climax, where it ends
- The title does not appear until the end
- Unusual angles to show events or characters
Showcasing the stars of the film is a typical convention that you would find in a trailer. For well known movies, showcasing the stars will appeal to a big audience, they may want to watch a film just for the people starring in the film especially if it's their favourite actor/actress. The villain and victim are showcased a lot during the trailer. The villain is the main person who causes conflict so she was a big importance in the trailer. She needed to have enough scenes to illustrate to an audience her role in it and to also highlight the narrative. The victim was showcased in the trailer as she was the one who was being followed by the villain.
Voice over's in my trailer weren't necessarily used to tell a story but the voice over used at the beginning allowed a flashback scene and the voice over at the end shows the destruction. The voice over at the beginning introduces part of the narrative and it says "that's a nice necklace, where did you get it?". The scene was filmed in colour but we changed it to black and white during the editing process to make it look like a flashback. The next scene then answers the question and shows that Riley got the necklace from a graveyard. To an audience this may appear really weird and Riley could be seen as the villain because she's in dark clothing and also taking a necklace from a graveyard. It's not ideal to be in a graveyard unless your there to pay your respects to someone who's passed away. The voice over at the end says "Riley, you need to return this necklace". The word necklace is used in both voice overs to show the audience that the necklace is the main problem that's causing so much chaos. The word 'need' shows urgency to return the necklace, it's clear from clips in the trailer that the necklace is a dangerous cursed object.
Music plays an important part in creating atmosphere is conventional in a trailer. The music used in my trailer changes at different scenes, the past varies from slow to really fast. We used several different soundtracks in the trailer, using up to 3 different songs to create different atmospheres. We even added sound affects to create atmosphere such as the heartbeats and scream. The heartbeats came when Riley was running away from Lilith which would exemplify exactly how Riley was feeling fearing for her life. Story not being shown in a narrative order is one of the biggest conventions of a trailer. In any trailer for any genre, it would be highly unlikely for the narrative to be shown in narrative order. It's not shown in narrative order because the story would be given away to an audience. They wouldn't want to go away and watch the movie if they've practically seen it in a trailer. Trailers are meant to pick out the most exciting bits which would captivate an audience and make them want to watch more. In my trailer, the story is not shown in narrative order, my group and I wanted to conform to the conventions of a trailer and this was a good way to do it. In my trailer it wouldn't be clear when certain events took place.
The trailer builds to a climax, where it ends is conventional of a trailer and this is what my group and I have done when making this trailer. We put all of the action packed events throughout the trailer and then at the end we have a minor character walking away and an audience is left wondering what will happen to the victim. The scene before the minor character walking away was the first time you get to see the villain laying next to the victim. The villain has the necklace in her hand which could mean more problems for the victim but the audience will never know what would happen as it's reached to a climax. The climax stage is meant to seem as though there's a sense of calmness. The title not appearing until the end of a trailer is evident in my trailer. We kept the title at the end of the trailer because I researched a lot of horror trailers on Youtube and found that typically the title goes at the end. It's at the end as the name of the film will stick in an audience's head, they'll remember the title of the movie because it's the last thing they see after all the action they've seen during the trailer. Unusual angles to show events or characters was present in my trailer when a canted angle was used to show the event of prayer. Riley was reading out a prayer and the props of the Bible and candles helped to show the event of a prayer. This was a way to incorporate religion in my trailer which is an iconography that can be found in the horror genre frequently.
In my opinion, I feel my trailer conforms to the conventions of a real trailer. My trailer manages to involve most of the conventions for it.
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