These are the conventions of what are normally found on movie posters: Credits, company logo, website, image of main character, film title, release date, tagline and the name of the director. For most film posters, the image will indicate the narrative of the film. On my movie poster, the main image indicates the narrative of the film. It doesn't give away too much of the narrative but the audience will be able to tell that the chain is somehow involved. The makeup used on the main character helps display part of the narrative as well as its apparent she's covered in blood, this also helps to establish the genre of the movie. A medium close up shot was used for the main image to make it a different shot type to the one used on the magazine front cover. I tried a close up shot for the image but it didn't show the chain and looked similar to the image used on the magazine front cover. From the film poster its clear to see that I have tried my best to involve all of the conventions of a film poster.
I have included the credits which are at the bottom of the poster. It's conventional to have the credits go at the bottom of a film poster in small font. Most of the film posters that I researched had the credits in small font so that it didn't draw attention away from some of the other texts on the poster. The name of the director always goes in the credits and in this case my name went as the director. This was a mutual decision between my group and I to put my name as the director, I filmed majority of the scenes for the trailer, I said which shots would look better and made sure to film them and I also directed by telling the actors where to stand and what to do just so the shots came out good. The credits include everyone that worked in my group and in the credits of movie posters this is typical as they involve the people who were involved in the process of making the movie. In the credits we have decided to use Lions Gate Entertainment to associate our production company with. The reason we chose Lions Gate Entertainment to associate our company with is because Lions Gate has produced several highly grossed horror movies over the years. Some of the horror movies that they helped produced has influenced the making of my horror trailer and has given me ideas for the poster. After researching Lions Gate films I've found some horror films that have been made with their company, these include: Cabin Fever (2002), House of 1000 Corpses (2003), The Haunting In Connecticut (2009), Saw VI (2009), My Bloody Valentine 3D (2009), The Last Exorcism (2010), The Cabin In The Woods (2012), The Possession (2012), Silent Hill: Revelation (2012), You're Next (2013), Jessabelle (2014) and The Quiet Ones (2014). Several of those movies I have spoken about previously on my blog and I have seen the majority of them. I named my blog after the film You're Next, My Bloody Valentine 3D helped with a tagline on the magazine front cover and some of those films are supernatural horrors which is the sub genre I have gone with for my trailer.
The website has been incorporated on my movie poster and is the same font used for the title and release date. Websites are mainly always on a movie poster to promote the movie and give more of an insight on what the movie is about. The font used was 'birth of a hero' and this was found on Dafont. The reason all three of those texts were in that font and colour was because they were the most important things I wanted the audience to see. When seeing a poster, typically you start from the top and work your way down to the bottom and it gives that sort of effect. It also is in size order so it starts with the biggest font at the top and decreases the further down it gets on the poster. The film title is on the film poster and this is to let the audience know what the film is called. Sometimes the title of the film gives away the genre of the movie but with the title of my film it wouldn't be clear to an audience what genre it is. A title of a film such as The Possession, would make an audience know that the movie is going to be a horror. It sounds supernatural and gives off a demonic feel. The release date has been put on the film poster as its a convention of film posters and also lets the audience know when the film is coming out. I've looked at different film posters and some will specify the date and others will say 'coming soon' to add more mystery. I decided to specify a date as the date is associated with romance but I want a horror movie to be released on a love filled day to show a contrast between what valentines day represents and what horror movies represent. Horror movies evoke fear and according to Nigel Kneale in Wells, 2000 he says "horror is what you might feel if you went, for example, into a jungle, or a place where you had lost all of your bearings, where you were no longer sure of anything". This is not the type of feeling someone would typically feel on valentines day (February 14th).
The tagline is the only thing in the colour white. The colour white connotes purity and wholeness, it's the colour of perfection. 'Evil never dies' is a contrast to the colour, the colour white is essentially a black canvas but the villain in the trailer taints what the colour represents. The tagline is also in big font but not bigger than the title of the film because its conventional to have the title of the film be the biggest thing on the poster. The tagline links with the trailer and the magazine cover, in the trailer it's apparent that the villain is the evil thing and was dead but has awakened due to the final girl taking her chain. My group and I wanted the tagline, title and main image to all connect together and they do. Lastly of all the conventions is the company logo. The company logos are in the left corner next to the 15 rating. Company logos are typically found on film posters to let the audience know which company has helped produced a movie. I didn't want the company logos to be that big but I did want them to be noticeable. Lions Gate logo is present on the poster as it's who my group and I decided to associated our production with. It also can be conventional to have a star rating or review on the movie poster but I decided to subvert from this convention as it made the layout look too complex. The colour scheme used on this poster is identical to the colour scheme used on the Scream 4 movie poster.
No comments:
Post a Comment