Comparing Flat Plan Of Film Poster To The Final Film Poster

On the left is the final film poster and on the right is the flat plan of how I thought the film poster would turn out. There have been several changes that I made from the flat plan that I drew out compared to the actual finished film poster. The positioning of the title 'The Chain' has stayed In exactly the same place. This was done as the title of the film is meant to be the biggest text out of all the texts on the poster. Having the title at the top of the poster drew more attention to it, if I put the title at the bottom of the movie it would've been unconventional as that's where the credits usually go. Even if I had put the title above the credits, the title wouldn't of been the main focus and it would've got lost amongst the release date and the credits. The release date for the film has moved positions. After playing around with positioning's of where all the texts should go, I felt as though the release date looked better being at the bottom of the poster. It's quite large font and in red which draws attention to it. I have kept the colour scheme of the texts the same, putting the most important texts in red. The typography is important when creating a movie poster as it's what draws the audience in. The tagline of the movie 'EVIL NEVER DIES' has changed position as well. I moved it from the bottom in the left hand corner to below the title of the film. The decision to do this was because I didn't think it was placed correctly at the bottom, when creating the poster on Photoshop, the placement of the main image made it hard to put any text on either side, the white from the tagline would've blended in with her top as well so it was the best decision to move it to the top. The same fonts were used on the release date, title of the film and the tagline to make them all link, they also had links to the fonts used on the magazine front cover.

 

 Instead of having the 15 rating on the right hand side, I moved it to the left hand side so that it could be joined with company logos. Company logos are conventional to have on a film poster so I incorporated those in. I felt it looked better to have all the graphics in one corner rather than having some logos on the left and some on the right. I wanted the poster to have a simplistic layout and I feel the changes I made have made the layout more simple. I've kept the credits in exactly the same place as it is on the flat plan because on nearly all film posters the credits are at the bottom of the poster. Before I didn't know which roles belonged to who in my group but once I knew the roles it made it easier for me to type out the credits and finalise the film poster. The main image has stayed exactly how I wanted it to, it's of the villain holding the chain, the colours are the same and I wanted an image of the villain holding the chain rather than one without her holding the chain. The image would've looked too similar to that of the magazine cover if she didn't hold a chain. As I wanted the magazine cover, horror trailer and film poster to all connect, the chain was the perfect thing to bring them all together as it's part of the narrative. The chain is a symbolic which related to Barthes enigma codes: the semantic code and symbolic code as the chain symbolizes the dead and foreshadows events that will take place.