This is the clothing of the villain. As the shoes are not appropriate for the character she plays, we tend to film her from the knees up just so to shirt is seen. The costume she wears is a blooded white t-shirt. The white t-shirt with blood smears on it represents her death. She's a dead person who comes back to life, most people normally view ghosts as being white in movies so we thought the colour would fit well with how ghosts are perceived. The front of her shirt is covered in blood because the colour red represents danger and the blood is normally found in horror movies. The back of her shirt has blooded hand prints on it. The makeup was used to make her look more deathly and ghost-like. She has a big scar on the left side of her face and may be an indication towards how she dies although it won't be relevant for the narrative.
The image at the bottom is of the main character: Riley. She is the final girl and we took a picture of the necklace as part of a prop to show that this was the main part that drove the narrative forward. It's the reason why so many bad things happen in the trailer. The necklace symbolizes the reason for why the villain comes after the victim.
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