This is the questionnaire that was created to gain audience feedback on my horror trailer, film poster and magazine cover. The questions were designed specifically for the target audience we were trying to have and also to see if there could be any changes done to our product and ancillary texts. We asked a mixture of open ended and closed ended questions to vary their opinions and get a detailed description of their opinion for some questions. The closed ended questions were quick and easy to answer. The open ended questions allowed the audience to think and reflect. The first question was asked to show a variety of people from our target audience. To the trailer premiere, people from aged 15 (year 11) to people 18+ were invited to view the trailer. This was because the target audience for my trailer was 15-20 year olds. I collected the questionnaires and found that there was a mixture of ages that came to the premiere which helped me see that I met my target audience. The second question was asked to see if the target audience tend to watch horror movies. If the audience didn't watch horror movies, they may not know the typical conventions to look out for in the horror genre. If they normally watched horror films then it would be easier for an them to assess what we incorporated in our trailer to establish the horror genre.
The third question was based on iconography found in horror movies. We wanted to see if the target audience would see some of the iconography we have tried to include in our trailer. The options we gave the audience were based off of what my group and I felt we had included in the trailer. The only thing we didn't use was a masked villain.
The fourth question was to gather the opinion of the audience. We wanted to know what stood out to them in our trailer. Trailers are meant to be memorable and if there wasn't a memorable moment in the trailer, than the task of making a trailer would've felt like a complete fail. Question five was to see if the audience felt as though the trailer was scary. This question would help us see where we went wrong and what we could've done to improve the trailer. It's too late to change the trailer but the feedback would help us know whether we met the horror genre or not. Question six was to see whether our trailer was enjoyable or not. The main aim was to create a trailer that would be quite scary, memorable and enjoyable. With question seven my group and I were trying to see whether the narrative was clear. We had gained audience feedback on our old narrative and the girl told us she didn't understand the story so it was crucial this time to have the narrative appear blatant to the audience. From a trailer, an audience is meant to gather part of the narrative, it's what will drive them to go and watch a movie to delve deeper into what the film is about. For question eight we asked what the audience would change about this trailer to see if we could apply it to our trailer. The trailer was complete when we showed it to the audience but if it was small changes that could be applied after the showing, then we could use their answers to apply it to our trailer. The last question in regards to the trailer was just to give it an overall rating out of five. We wanted a rating from our audience to see if our trailer was effective in any way.
For the poster and magazine we asked fewer questions than we did for the trailer. The trailer was longer and had more questions to be asked about whereas the poster and magazine cover were pretty straight forward. The first question we asked regarding the poster was whether it looked realistic. We wanted the poster to look as if it could belong to a real movie. If majority of the audience ticked the yes box, then we would've met our goal of making it look like a real media text. We asked what did they like most about the poster because we wanted their genuine opinion. It was an open ended question which left space for them to write a sentence and develop their answer as to what it specifically was that they liked. For the magazine questions, the first thing that was asked was whether the trailer linked to both the magazine and poster. This question will help with an evaluation question as well as letting my group and I know if they worked well together. When creating the poster and magazine, we made sure to pick the same fonts and colours so that a link could be shown. We wanted this to be apparent to the audience and we hoped they'd realise.
The second question from the magazine cover was finding out what the audience thought was most effective about the magazine cover. We chose the three most important features that stand out on every magazine cover so we could see which ones were effective. The third question that was asked was what stood out on the magazine cover. Typically on magazine covers, the central image is the focal point and its what draws the readers in so we wanted to find out if our magazine conformed to the conventions of a magazine. The last question we asked was whether it looks similar to real media texts. This would help my group and I see if the magazine cover conformed or subverted from real media texts. This feedback would also help answer some of the evaluation questions.
The third question was based on iconography found in horror movies. We wanted to see if the target audience would see some of the iconography we have tried to include in our trailer. The options we gave the audience were based off of what my group and I felt we had included in the trailer. The only thing we didn't use was a masked villain.
The fourth question was to gather the opinion of the audience. We wanted to know what stood out to them in our trailer. Trailers are meant to be memorable and if there wasn't a memorable moment in the trailer, than the task of making a trailer would've felt like a complete fail. Question five was to see if the audience felt as though the trailer was scary. This question would help us see where we went wrong and what we could've done to improve the trailer. It's too late to change the trailer but the feedback would help us know whether we met the horror genre or not. Question six was to see whether our trailer was enjoyable or not. The main aim was to create a trailer that would be quite scary, memorable and enjoyable. With question seven my group and I were trying to see whether the narrative was clear. We had gained audience feedback on our old narrative and the girl told us she didn't understand the story so it was crucial this time to have the narrative appear blatant to the audience. From a trailer, an audience is meant to gather part of the narrative, it's what will drive them to go and watch a movie to delve deeper into what the film is about. For question eight we asked what the audience would change about this trailer to see if we could apply it to our trailer. The trailer was complete when we showed it to the audience but if it was small changes that could be applied after the showing, then we could use their answers to apply it to our trailer. The last question in regards to the trailer was just to give it an overall rating out of five. We wanted a rating from our audience to see if our trailer was effective in any way.
For the poster and magazine we asked fewer questions than we did for the trailer. The trailer was longer and had more questions to be asked about whereas the poster and magazine cover were pretty straight forward. The first question we asked regarding the poster was whether it looked realistic. We wanted the poster to look as if it could belong to a real movie. If majority of the audience ticked the yes box, then we would've met our goal of making it look like a real media text. We asked what did they like most about the poster because we wanted their genuine opinion. It was an open ended question which left space for them to write a sentence and develop their answer as to what it specifically was that they liked. For the magazine questions, the first thing that was asked was whether the trailer linked to both the magazine and poster. This question will help with an evaluation question as well as letting my group and I know if they worked well together. When creating the poster and magazine, we made sure to pick the same fonts and colours so that a link could be shown. We wanted this to be apparent to the audience and we hoped they'd realise.
The second question from the magazine cover was finding out what the audience thought was most effective about the magazine cover. We chose the three most important features that stand out on every magazine cover so we could see which ones were effective. The third question that was asked was what stood out on the magazine cover. Typically on magazine covers, the central image is the focal point and its what draws the readers in so we wanted to find out if our magazine conformed to the conventions of a magazine. The last question we asked was whether it looks similar to real media texts. This would help my group and I see if the magazine cover conformed or subverted from real media texts. This feedback would also help answer some of the evaluation questions.
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